Simple plans. Start free.
Test your next launch on AI personas for free, then upgrade when you're testing every page and post.
Alpha
For trying betaproof on your next launch.
- 3 studies a month
- Persona library (15 personas)
- 3 custom personas
- Chat with personas
- 1 member
Beta
Most popularFor founders and small teams testing every launch.
- Unlimited studies
- Unlimited custom personas
- Persona interviews
- Slack and landing page beta tests
- Outreach and Beta PR
- Up to 5 team members
Delta
For larger teams and organisations.
- Everything in Beta
- Unlimited team members
- Custom personas from your research
- Priority support
- Invoice billing
Prices in US dollars. Every persona and tester on every plan is AI-generated.
Pricing questions.
Is the Alpha plan really free?
Yes. Alpha is free with no time limit and no card required. It includes 3 studies a month, the persona library and up to 3 custom personas.
Is Beta priced per user?
No. Beta is $16 a month for the whole workspace, with up to 5 team members included.
What counts as a study?
A study is one run of a piece of content (a page, post or launch) past an audience of AI personas, producing a report. Re-running a study after you make changes counts as a new study.
What if my team has more than 5 people?
Delta has unlimited team members, plus priority support and invoice billing. Contact us and we'll set it up.
Are the personas and testers real people?
No. On every plan, all personas, testers and workspaces are generated by AI. Use them for fast, directional feedback and confirm important decisions with real customers.
Can I switch plans later?
Yes. Start on Alpha and move to Beta or Delta when you need more. Get in touch if you have questions about changing plans.
Still have a question? Get in touch