Launch with fewer surprises.
Guides on AI personas, synthetic users and pre-launch testing: how to get useful feedback on your pages, posts and launches before real people see them.
What are synthetic users? A practical guide for founders
Synthetic users are AI-generated stand-ins for your customers. Here's what they are, what they're good at, where they fall short, and how to use them well.
Read article →How to test a landing page before launch, without any traffic
You don't need visitors to find out whether your landing page works. A step-by-step way to test clarity, trust and conversion intent before you launch.
Read article →AI personas vs traditional personas: what actually changes
Traditional personas describe your customers. AI personas let you talk to them. How the two differ, when each is useful, and how to build a good AI persona.
Read article →The pre-launch feedback checklist: 10 things to test before you ship
A practical checklist of what to test before launch day, from your homepage and pricing to your launch post, and how to get feedback on each in a day.
Read article →The limits of AI user research, and how to use it well anyway
AI personas are fast and useful, but they aren't real customers. An honest look at what AI user research can't tell you, and a workflow that respects those limits.
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