AI personas of your customers, ready to talk.
Describe who you sell to and betaproof builds AI personas with real depth: goals, habits, objections, budgets and patience. Then ask them anything, interview them, and see how they react to your pages and posts.
Personas with enough depth to argue with.
Built from a one-line brief
Describe your product and who it's for. betaproof generates personas that fit, each with a role, a budget, habits and the objections they'd raise.
A library to start from
Browse 15 hand-written personas across e-commerce, B2B SaaS, developers, education, healthcare, finance, creators and more, and use them straight away.
Talk to them, any time
Chat with a persona in plain language, or run a structured interview to dig into their goals, pain points and buying journey.
Put them to work
Group personas into audiences and test your website, landing pages and posts on them. Every reaction comes from a persona you can question further.
From a brief to a room full of customers.
Describe your audience
Tell betaproof what you sell and who buys it, or paste a link and let it work out the audience from your site.
Generate personas
Get detailed AI personas with demographics, values, motivations, objections, channels and traits like price sensitivity and patience.
Talk and interview
Ask follow-up questions, test a pitch or run a full interview. Each persona answers in character, consistently.
Test your work
Run studies with your personas on real pages and posts, and get a report on what landed and what to fix.
The details that change how people react.
- Role, income, location and family situation
- Goals, pain points and motivations
- Objections they'd raise before buying
- Where they spend time and hear about products
- Trigger, research and decision journey
- Traits: tech-savviness, patience, price sensitivity, loyalty
Questions about AI personas.
What is an AI persona?
An AI persona is a detailed, AI-generated profile of a type of customer that you can talk to. Unlike a static persona document, it answers questions in character and reacts to your pages, posts and pitches.
Are betaproof personas real people?
No. Every persona is generated by AI. They're realistic and consistent, but they are simulations, so use them for fast, directional feedback and confirm big decisions with real customers.
How are AI personas different from traditional user personas?
Traditional personas are written once and sit in a slide deck. AI personas are interactive: you can interview them, test copy on them and ask why they reacted the way they did, in minutes.
Can I create personas for a niche B2B audience?
Yes. Describe the role, company size, industry and buying situation, and betaproof generates personas that fit, including the objections a cautious buyer would raise.
Can my team share personas?
Yes. Personas and audiences live in your workspace, so everyone you invite can browse, interview and test with them.
Still have a question? Get in touch